Enterprise & Marketing
Curriculum Intent
At Nottingham Academy, our Cambridge National in Enterprise and Marketing curriculum is designed to equip students with specialised knowledge and skills for everyday use. This program challenges all students, including high achievers, by introducing demanding material and skills, encouraging independence and creativity, and providing tasks that engage with the most complex aspects of the National Curriculum. The qualification allows students to explore areas of personal interest deeply while enhancing learning across various curriculum areas.
This qualification is ideal for students who seek an engaging curriculum where they can apply their learning in practical, real-life situations. Activities include carrying out market research, planning a new product and pitching it to a panel of experts, and reviewing the financial viability of a business proposal. These activities help students develop independence and confidence in using skills relevant to the Business and Enterprise sector.
The curriculum emphasises practical activities that build on theoretical knowledge, allowing students to put their learning into practice. It also focusses on developing valuable transferable skills such as verbal communication and presentation, research, analytical skills, and digital presentation.
Adaptations for students with SEND needs include differentiated instruction and resources tailored to diverse learning requirements. We utilise visual aids, hands-on activities, and technology to enhance understanding and engagement. Regular assessments and personalised feedback are integral to our approach, ensuring all students know more, remember more, and do more. By focusing on these principles, we aim to ensure every student can excel and thrive in Enterprise and Marketing, gaining more knowledge, retaining it effectively, and applying it confidently.
Our goal is to inspire students to become independent, creative, and confident individuals well-prepared for the Business and Enterprise sector and beyond. By providing a curriculum that is both engaging and challenging, we ensure that all students leave Nottingham Academy with the skills and knowledge they need to succeed.
Key Contacts
For further information about Enterprise & Marketing please contact: